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Awaken, people! The days of blindly admiring imports are past. Get drunk, people! Here is our supremely delicious domestic liquor, Suntory Whisky!

The slogan used for the launch of Japan’s first whiskey in 1924, created by Kotobukiya — the predecessor to Suntory. It is considerably less catchy than Bill Murray’s Suntory slogan in Lost in Translation

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