Catholic whiskey? Too mainstream

Hipsters a-plenty at this:

To celebrate the launch of Bushmills Irish Honey, the latest addition to the Bushmills Irish Whiskey® collection of premium blends and single malts, Bushmills hosted an intimate gig in Whelan’s, headlined by Rams’ Pocket Radio.
Guests from the worlds of music and whiskey, and competition winners came together under one roof to try the smooth, no sting taste of Bushmills Irish Honey, served from the handcrafted Honey Hive which was built inside the venue using wood that included whiskey casks. For more information about Bushmills Irish Honey including details on some delicious cocktail recipes, visit the website: www.bushmills.comor Facebook: facebook.com/bushmills1608

Nice try lads, however: 

You may need to apply some aloe to that burn. 

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